Our Lasting Tribute
In memoriam remains one of the most under-developed areas of charity fundraising. Trustees, in particular, often find its effectiveness difficult to grasp. This valuable fundraising tool is habitually neglected and under-resourced within fundraising departments and frequently dismissed as 'too intrusive'.
Yet when charities get it right it proves incredibly powerful, delivering important income for the charity and a valued focus for grieving supporters.
Our Lasting Tribute is the consultancy division of Whitewater specialising in helping charities to develop inspirational in memoriam and tribute giving programmes. Since 2002 we have worked with over 75 charities and non-profit organisations around the world – of all types and sizes – developing successful, integrated in memoriam strategies that have delivered a high return on investment.
A successful in memoriam programme has the potential to
> increase net revenue and supporter numbers
> inspire greater donor loyalty and affinity
> recruit new donors
> reach out to and engage younger donors
> support and drive major donor relationships and
> generate legacy pledges
Although ultimately, in memoriam and tribute giving is not about your organisation. It's about people and the things that really matter to them. And that's why, working in this incredibly sensitive area of fundraising, exceptional donor care is key.
Our Lasting Tribute know how to talk to bereaved donors. We know which communications channels work best for them. We know how, when and what to ask them. We can advise you on how you should be stewarding and communicating with these donors and we can help you to develop your communication materials – both online and offline. We can help you to write your strategy and we can offer training and ongoing support to the team delivering it.
And if you think you're doing pretty well already, but your programme might benefit from a quick health check, we can even provide that too!
We would be delighted to come and visit you, at no obligation, to evaluate your current activity, assess your organisation’s in memoriam potential and identify your specific needs. To set-up an initial meeting contact Deborah by email (deborah@whitewater.biz) or call 020 7336 9700.
Your charity needn't have an obvious 'cause of death' link in order to develop in memoriam and tribute income either. After working with us, Guide Dogs, for example, saw their in memoriam income increase by 330% in only four years. And that programme is driving big legacy pledges too. We worked with a botanical charity to develop a commemorative giving programme and they doubled their income from in memoriam fundraising in one year. The potential is huge. Get in touch to find out how Our Lasting Tribute could make a difference at your organisation too.
