The winning donkey
We first tested DRTV for the Brooke last summer – with limited success, but there were promising signs. While the campaign didn’t meet all its targets it was responsive; that gave us something to build on. So in February and March this year we ran creative tests – a version with a male voiceover, new music and a different ending. Sure enough, the new ad beat the control, and the summer campaign has been a runaway success! You might have read about the production process here – now click below and watch the winning ad!
Alex Wordsworth
