Show and tell
Just back from another amazing trip to India with The Brooke, filming their latest DRTV ad with our Head of Video Brad.
One special request from The Brooke team was to film a community in Ghaziabad, on the eastern outskirts of Delhi, where a whole programme of work is being funded by an extremely generous American couple.
The programme includes training two village men in farriery skills. Before, if an owner's horse suffered trouble with its hooves, the owner would have to travel 20km with the lame animal to the nearest farrier. And then 20km back. Not good for the horse or the owner. Now the village has a pair of expert Brooke-trained farriers who can give on the spot treatment - and at a cheaper price.
In rural India, women often stay at home, rarely venturing out or even talking to their neighbours. The Brooke initiated a women's group in the community to discuss animal care. This proved to be a revelation to the village women, who now meet every couple of weeks to exchange experiences, lessons learned and generally socialise. Now they're no longer isolated, they discuss their problems together and their animals are thriving.
Brad got some great footage, including a big thank you from the villagers and the Brooke vet team to the American couple who made all this happen.
In an ideal world, everyone who gives - no matter how much - to a charity should be thanked in this way. Okay - we can't thank them all personally, but online video is a mass channel, so we made hay while the sun shone and grabbed loads of extra footage to show Brooke donors all the fantastic work that the charity are doing with their donations.
Nick Couldry
