Whitewater is looking for a talented and enthusiastic Account Manager to work on two client accounts. If you're passionate about DM and working for a great cause then look no further.

The role of the successful candidate will be to ensure that Whitewater delivers a friendly, personal, highly professional, responsive and efficient service to assigned clients by developing and managing the implementation of discrete projects and integrated marketing/fundraising programmes.

Candidates should have the following experience and skills:
• Two to three years of agency side client service experience preferably within the charity sector. Applicants without charity sector knowledge should have solid experience of working within the FS or telco sectors - we're looking for good CRM knowledge
• A good understanding of the principles and practices of direct marketing
• Excellent communication skills both written and oral
• Ability to demonstrate competent management of the day-to-day deliverables
• Keen attention to detail
• Strong analytical skills and confident presentation skills a must
• Experience of managing an account exec preferable but not essential
• Thrive under pressure and ability to multi-task
• Outgoing, confident, convincing and amiable
• Enjoy client entertainment
• Marketing qualifications preferable but not essential
• MS Word, Powerpoint, Excel

If you're interested or know of anyone else who could be perfect for the role, please send a CV and covering note to tain.oliff@whitewater.biz.

If you refer someone and they successfully pass their probationary period, you'll get a £2K finders fee!! No agencies please.

Paula Ryan

Posted by Whitewater Team at 11:43 AM | Permalink

I thought this email I got from Charity:water was quite interesting: 

The message is presented as a personal email from Scott Harrison on, like so many bloggers and book authors today, a casual, first-name basis.

The copy seems like it was personally written - it begins by talking about Scott's recent reading of the 'psychology of enormous problems' or the 'numbers problem,' making fundraising theory somewhat transparent. It's believable that Scott did actually read about the issue because that's how he's positioned within the charity. Charity:water is his own personal story and mission. The current campaign is a revisiting of the founding story of the charity.

Harrison explains The Numbers Problem, then discounts it because it interferes with having a 'big vision.' And he's got a point. The Numbers Problem is more significant in the context of mass media broadcast marketing. With internet-based, personal, community-oriented and community-mobilizing 'marketing' - where everything you *do* is marketing - then The Numbers Problem is less of a problem and more of a battle cry. The numbers don't represent just the enormity of the task, they also represent a progress bar and a scale to motivate people, step by step. (See the number graphics at the top of the message)

Five days later I got a second email message with another video: this time reporting on the completion of a well in Haiti.

Overall, Charity:water seem to have embraced the idea that the dominant form of expression and 'marketing' with internet media is personal documentary.

Brad Bell

Posted by Whitewater Team at 10:30 AM | Permalink