Imagine a video about a conference for charity fundraisers got mashed into a nature program on the migratory habits of birds.

The Whitewater team has just finished this promotion for The 29th International Fundraising Congress in the Netherlands, October 20-23 2009. (And everyone seems to love it!)

The video is designed to convey a feeling of how the IFC is more than a conference, its an event that brings together the world of fundraising at a time and place that fundraisers know and look forward to.

Whitewater's video wizard Brad Bell also just discovered his holy grail: a video publishing service that lets him add a link to the end of videos. Now charities can add Donate links at the end of their videos that link to their donation page. Wherever the video appears on the web, there is a link to the donation page with it. Nice.

Have a gander - see what you think.

If you would like to tweet about the promo - please use the hashtag - #ifcmigration

Kevin Kibble