Imagine a video about a conference for charity fundraisers got mashed into a nature program on the migratory habits of birds.

The Whitewater team has just finished this promotion for The 29th International Fundraising Congress in the Netherlands, October 20-23 2009. (And everyone seems to love it!)

The video is designed to convey a feeling of how the IFC is more than a conference, its an event that brings together the world of fundraising at a time and place that fundraisers know and look forward to.

Whitewater's video wizard Brad Bell also just discovered his holy grail: a video publishing service that lets him add a link to the end of videos. Now charities can add Donate links at the end of their videos that link to their donation page. Wherever the video appears on the web, there is a link to the donation page with it. Nice.

Have a gander - see what you think.

If you would like to tweet about the promo - please use the hashtag - #ifcmigration

Kevin Kibble

Posted by Whitewater Team at 10:15 AM | Permalink

We are all taught as children how important it is to say please and thank you, and it is often a lesson that lasts a lifetime.

But financial services companies, no-one ever thought they would ever need to learn this. Imagine my surprise when I opened my post at home yesterday. Barclaycard were saying how much they appreciated me being with them. And there it was, in it's own paper wallet, a voucher - £10 to spend at House of Fraser with no catches, no strings attached and no small print.

I must admit to being totally taken aback, yet once I got over the shock, quite chuffed. It also made me think about my credit card purchasing habits. I have three cards and use them evenly. And something as simple as a thank-you and a £10 voucher has made me reconsider. This simple gesture has made me review my spending habits.

Why do I believe this lesson is important to our sector - I see a parallel with charities - how many say thank you properly and genuinely. Does yours? As consumers come under more financial pressure and consider where and with whom they spend their money the charities that say thank you and tell donors what has been done with their donations will really benefit, just like Barclaycard.

Mark Roper

Posted by Whitewater Team at 02:53 PM | Permalink

In a review of one of our latest projects for the RSPCA, the Felledge Kennels: Dogs on our Doorstep Campaign, in Third Sector, the campaign was awarded maximum points for creativity and delivery - 10 out of 10!

The critique by Stephen Pidgeon concludes: "They don't get much better than this."

To read the whole review, click here.

Kevin Kibble

Posted by Whitewater Team at 11:46 AM | Permalink