When did you last know a copywriter who actually retired? That's what Barry Evans, Whitewater's Head of Copy, will do on May 9th having reached... hmm... shall we say 'the age of discretion'?

To ensure a smooth handover, Barry's replacement will step into his shoes at the beginning of March. Fran Boardman is not exactly a Barry replica. She doesn't spend her spare time watching birds or pursuing theatrical projects, for instance.

But her passion for charities is the same, if not greater. She shares a respect for the beauty and subtlety of the English language. And let's face it, she's a damn sight prettier.

So it's hail and farewell. The wordsmiths may change, but the control-beating, inspiration drive - to change the world for better - goes on.

Barry Evans