Animal Protection campaigners BUAV have appointed Whitewater following a two-way pitch to handle all donor acquisition and development.

The first piece of work - a dual cash/campaigning ask will be mailed in November. This follows a full data and communications audit carried out by Whitewater, the outputs of which clearly illustrated key strategic recommendations to increase the value of the database.

Michelle Thew, BUAV's Chief Executive said, "We have great faith that Whitewater will help us carry our fundraising forward. Their fresh creative approach and strategic knowledge impressed us and we are eagerly awaiting the results of our first campaign together."

Niamh Neville, Account Director at Whitewater, said, "We're delighted to work on this interesting cause which presents lots of creative challenges, but we love a challenge."