We’ve just helped the Brooke to launch a new campaign which draws attention to the humanitarian side of their work. The HelpBoth campaign positions the Brooke as “The animal charity that helps people too” and highlights the dual impact the Brooke has in making a lasting difference to the working horses, donkeys and mules most in need across the world, along with the poverty stricken communities that depend on them.

The campaign is across inserts, press, online and outdoor media and we’ll give you more of an update on this later!

Part of the campaign was to develop a DVD that explains the Brooke’s work and how it benefits both animals and people. Send off for your copy and watch a preview at the www.helpboth.org website. Visit it now!

Alex Wordsworth