We’ve just helped the Brooke to launch a new campaign which draws attention to the humanitarian side of their work. The HelpBoth campaign positions the Brooke as “The animal charity that helps people too” and highlights the dual impact the Brooke has in making a lasting difference to the working horses, donkeys and mules most in need across the world, along with the poverty stricken communities that depend on them.

The campaign is across inserts, press, online and outdoor media and we’ll give you more of an update on this later!

Part of the campaign was to develop a DVD that explains the Brooke’s work and how it benefits both animals and people. Send off for your copy and watch a preview at the www.helpboth.org website. Visit it now!

Alex Wordsworth

Posted by Whitewater Team at 08:59 AM | Permalink

My flat mate saw an ad in the tube and told me about orange rockcorps - an initiative where if you put something in, you get something out. So I checked out the website www.orangerockcorps.co.uk and I was ever so pleasantly surprised... Do four hours of work to help others, and you get a free ticket to an awesome show! How brilliant! Now there's absolutely no excuse for youngsters not to get involved in activities which help make the world a better place.

It makes me so happy to know that there are more than a handful of people out there that want to do things for the better of mother nature and human kind.

So check out the site, get involved and help us save the world! HOORAH!

Saxon-Dale Sunderland

Posted by Whitewater Team at 03:34 PM | Permalink

The search is over. Whitewater is pleased to announce the appointment of Mark Roper as the company’s new Managing Director.

Mark stood out from a strong field of candidates as a truly outstanding appointment.

A marketer with many years' Board level experience at MHA Carlson and Banner, Mark brings everything that Whitewater was looking for:

• An outstanding marketing practioner with deep experience in integrated marketing and a strong commercial background
• A heavy-weight agency leader and manager
• A nice guy that’ll fit in and protect our friendly culture

Mark joins Whitewater from Volume where he was Director of Planning.

Steve Andrews, Chairman of Whitewater, said, “We were privileged to meet many tremendous people but our decision, in the end, was an easy one. Mark was an outstanding candidate who we could see taking Whitewater to the next level.”

On accepting the position, Mark Roper said, “I am thrilled to be joining Whitewater and to be given the opportunity of working with such a wide range of charity brands. There is a history of excellence to build on with Whitewater and I relish the opportunity of bringing my experience to the team.”

Mark takes up his new position on October 1st.

Posted by Whitewater Team at 02:31 PM | Permalink

This month the RSPCA is launching an urgent appeal in support of what has been described as ‘the Biggest Animal Rescue ever’.

The campaign raises awareness of the significant increase in the number of animals needing the RSPCA’s help since the Animal Welfare Act came into force in April 2007 and calls for much needed public donations. The integrated campaign, which includes a DRTV commercial, online campaign, press inserts, cold mail and door drop, has been developed in conjunction with Whitewater.

The new Animal Welfare Act, means the RSPCA can now act before an animal suffers. It has led to a dramatic increase in the workload of RSPCA Inspectors, Animal Collection Officers, Animal Centre staff and vets – as well as the need for more food, more care and more veterinary treatment at Animal Centres. The new campaign asks everyone who cares about animals to make a donation in support of the Biggest Animal Rescue, since the charity relies entirely on public support.

Speaking about the new laws, Tim Wass, Chief Officer Inspectorate, who is featured in the DRTV ad, said: “The Act is great news for animals, but means a great deal of work for the RSPCA. I need to make the public aware of the increase in animals who are now depending on us. I need to appeal for more funds so we can be there for all the animals that are counting on us.”

Nick Couldry, Creative Director at Whitewater said of the new commercial: “The RSPCA is totally committed to meeting the demands of the new Animal Welfare legislation. This appeal utilises integrated media to reach as many people as possible and draw attention to the challenge for Inspectors like Tim Wass who are on the front line of animal welfare.”

Posted by Whitewater Team at 11:02 AM | Permalink