I enjoyed hearing this story on Radio 5 this morning.

It was another reminder of why I love my job.

Last Summer, Nick, our Creative Director, read a story in The Times about how the National Institute of Clinical Excellence (NICE) were not approving a drug which could prevent a common form of blindness: wet macular degeneration. RNIB were campaigning against this position.

Whitewater knows how powerful a campaign ask can be to drive fundraising results. So Nick mocked up a pack and we sent it over to RNIB.

They loved it. They used it. Donors loved it. Fundraising targets were smashed and it resulted in the biggest ever petition to NICE. NICE changed their mind, as reported by the BBC today. And thousands of people will have their sight saved. Thanks to RNIB, their donors and Whitewater's Creative Director.

That's work worth getting up for in the morning.

Steve Andrews