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August 28, 2008

Mission accomplished

stevea.jpg

I enjoyed hearing this story on Radio 5 this morning.

It was another reminder of why I love my job.

Last Summer, Nick, our Creative Director, read a story in The Times about how the National Institute of Clinical Excellence (NICE) were not approving a drug which could prevent a common form of blindness: wet macular degeneration. RNIB were campaigning against this position.

Whitewater knows how powerful a campaign ask can be to drive fundraising results. So Nick mocked up a pack and we sent it over to RNIB.

RNLI pack shot

They loved it. They used it. Donors loved it. Fundraising targets were smashed and it resulted in the biggest ever petition to NICE. NICE changed their mind, as reported by the BBC today. And thousands of people will have their sight saved. Thanks to RNIB, their donors and Whitewater's Creative Director.

That's work worth getting up for in the morning.

Steve Andrews

August 18, 2008

Good South African ideas

mj.jpgWhat are they doing back home?

A charity campaign created last year for The Haven Night Shelter in Cape Town, South Africa, was instrumental in bringing the hardships of the homeless people in the city out into the open. Haven Night Shelters are situated all over the Cape Peninsula and do fantastic work not only getting people off the streets, but also in trying to get kids who have run away from home reunited with their families. The essence of the campaign is in highlighting the extreme differences between the have and have-nots of South Africa using media, which would normally be noticed by people looking for new homes.

The Haven Night Shelter poster

The ads, which were placed all over Cape Town, were made to look as if they had been placed by estate agents advertising various properties. Headlines included “Sensational City Living” and “Location! Location! Location!” typical of normal property ads. The only difference was that the visuals did not match the regular lingo used by estate agents. Instead of showing multi-million rand houses, the images are of benches, bush shelters and the underneath of bridges. Press ads ran in newspaper property sections, flyers were dropped into peoples’ post boxes and “On Show” signs were placed at similar locations to the ones shown in the press ads and flyers.

A clever and unique way of bringing a needy cause out into the limelight.

Michael-John Van Vuuren

August 12, 2008

You say it's your birthday!

paul.jpgIn case you aren’t aware, it was my birthday recently. But don’t worry if you missed it, there will be others. I had a special birthday card that I want to tell you about.

It was from Dave. You won’t know Dave, because I don’t know Dave. He works for a website that I visited once. I didn’t buy anything and I don’t even recall leaving my details. Certainly not my date of birth. Did he search for me on Facebook or Myspace? Am I being stalked??

But, I am impressed. It’s not often you receive a handwritten, personalised birthday card through the mail, signed by someone you don’t know, who works for a company from which you have never made a purchase.

Such personalisation is very hard working. Let’s all consider Dave for a moment and think about how much he want’s my business. It costs money to send a birthday card and it costs money to sign it with ink. Does he act on blind intuition, or does he know something I don’t?

If you received a signed (with real ink!), personalised card recognising your donation, would you make another gift in the future? My guess is yes.

Paul Bailey

August 08, 2008

How did the G8 Summit fair up this year?

pritha.jpgThe annual G8 Summit has come round so quickly this year - especially with the food crisis, climate change and the imminent credit crunch recently hitting the headlines. This year the leaders of the 8 richest countries met in Japan's Northern island of Hokkaido. And for the first time, on the request of President George W Bush, the G8 leaders also held an enlarged Meeting of Major Economies with Australia, Brazil, China, India, Indonesia, Mexico, South Korea and South Africa - perhaps a way to share the responsibility?

Key pledges made were...

Steps against Zimbabwe and a joint G8 statement was read out condemning the way last month's national elections had proceeded. But why did the statement stop short of sanctions? Apparently Russia believe that sanctions are not an effective tool and promoted negotiations as way of resolving the crisis. Surely this is going to be difficult if intimidation and violence continue to be used against opposition supporters. Plus Mugabe and opposition leader Tsvangarai are not prepared to speak to each other.

A commitment to halve greenhouse gas emissions by 2050. The host, Japan hailed the summit a success based on this pledge, but what baseline has been set for this? And surely much more is needed much sooner - are there no medium-term objectives?

Moves to boost nuclear power to tackle climate change. However, Germany rightly pointed out the risks in the development of nuclear power. And why were further pledges not made to the development of alternative energy sources like wind and solar?

Increase aid to Africa and help meet the UN's Millennium Development Goals (MDGs). These include halving global hunger and getting every child into primary school by 2015. But the leaders have been critised by pressure groups for not spelling out exactly how these commitments will be met.

They asked nations with sufficient food stocks to release some of them to help others cope with soaring food prices. But what caused the food crisis in the first place? The leaders failed to tackle this.

In a nutshell, I found this year's G8 Summit disappointing. The leaders did talk about the sticky global issues, but I felt that this was all 'hot air' as they did not really address the causes of these issues and how the pledges are going to be met. It will be interesting to see how things pan out over the next few months with leaders meeting again in September and December to discuss the Millenium Development Goals - I am sure that they are aware that the world will be watching them.

Pritha Bardhan

August 04, 2008

Event power

kate.jpgThe other weekend, along with several thousand other Devonites, I took part in CRUK’s Race for Life in Exeter — a breath-takingly picturesque 5k run, ruthlessly marshalled by wayward sheep. I think it’s fair to say I was doing this for selfish reasons; a beautiful day, the memory of one cream tea too many.

Very surprisingly then — even more so than the fact of crossing the finish — I experienced something completely unexpected: I found myself absolutely overcome with emotion. All around me in a sea of pink, women were gathering in celebration of someone they loved, proudly bearing back panels with photos of their mums, dads, aunties, husbands. As I stood blinking with tears at the start line, a woman of my age smiled at me and quietly touched my arm. I was about to confess, shamefacedly, that really I was fine, that this wasn’t about me — that, amazingly, no-one really close to me had been affected by cancer. Then I caught sight of her banner. She had recently lost her own young daughter to leukaemia. Feeling even more humbled, there was an extra kick of determination in my step when the starting gun sounded.

It really got me thinking about how as fundraisers we can all learn from the power of charity events. More than any other activity, they can totally knock for six that prevailing thought - all too common in a world of many fundraising asks - that ‘this isn’t about me’. Personal experience of a cause doesn’t have to be a prerequisite to getting involved but it sure as heck rubs off.

You can find out more about CRUK’s event at http://www.raceforlife.org/

Kate Reeves