Youth Charity The Prince's Trust has appointed Whitewater to plan and create a donor acquisition campaign.

Using mail and inserts, the campaign will target business people and highlight the importance of small businesses in an economic downturn. To this end, The Business Programme is one of The Prince’s Trust’s key programmes, helping disadvantaged young people into business.

Julian Barrell, Fundraising Director of The Prince’s Trust said: “We need a million pounds a week to continue our vital work with young people and we’re delighted to work with Whitewater to help us meet this goal."

The Prince's Trust is genuinely a special charity which really does make an impact, not only on young people but also for the economy. To date more than 70,000 young people have set up in business with help from the Prince's Trust, with 58% of them still trading by the end of year three. We felt this story was a compelling one to tell and business people would be our natural target audience.

Niamh Neville