Whitewater has beaten ten other agencies to be appointed WaterAid’s new direct marketing agency.

Following a lengthy review process, which began in January, Whitewater will be working with media agency MC&C to help WaterAid meet ambitious plans for growth over the next seven years.

Angharad McKenzie, Individual Supporter Fundraising Manager at WaterAid said, “The time was right to evaluate the best way forward for sustained future growth. We concluded that investing our time and budgets in developing a real partnership with a core team would enable us to be more effective and productive in our work.

“We also wanted to establish an agency-client relationship where everyone on the team would be truly committed to our vision and to delivering the very best strategies and campaigns to help us meet it.”

“We believe we can establish a high performing team made up of individuals across WaterAid, Whitewater and MC&C. We see great value in the bringing together of the best people to do the job and over the coming weeks and months we’ll be investing lots of time and energy in developing this partnership.”

Whitewater Chairman, Steve Andrews, said “WaterAid are hugely ambitious so it's a real privilege to have been chosen to work with them. Exciting too as they're lovely people with a great cause."

WaterAid saw agencies of all sizes and varying degrees of charity experience before choosing Whitewater, who demonstrated their ability to come up with inspirational creative; innovative, yet practical strategies and an unrivalled passion.