After that initial presentation of concepts, when the client chooses the idea they love, a little part of us dies. It's always distressing to see two out of three of your baby ideas go to the creative graveyard, before they've had a chance to develop and grow. Sometimes, we're lucky enough to hear a client say, 'we really loved them all, so let's not lose them. We can use them for x, y and z briefs'.

But mostly, our fledglings are never seen again.

Wouldn't it be great if there was a place where those young ideas could be remembered, celebrated even? There is, of course, www.bestrejectedadvertising.com, but it's really only for the shocking and outrageous. We'd like one of our own please, as a special tribute to all those beautiful but abandoned ideas.

Francesca Boardman and Steve Tse