« November 2007 | Main | January 2008 »

December 24, 2007

Another Whitewater baby!

Massive congratulations to Albert Wheeler on his arrival into this world on December 9th! Albert is the first son of our very own Clare Wheeler (Hallsworth) and her husband Ricky.

He's clearly a very gifted child because he's already keeping us up-dated through his own website and blog.

Many congratulations to Clare, Ricky and Albert.

Steve Andrews

December 17, 2007

What a result!

nickc.jpg

For me, the fantastic thing about campaign-led approaches to fundraising isn't just that they get great financial results for the charity. They can fulfil charitable objectives too. One great example of this was when Chinese grandmother Rebiya Kadeer was freed by the authorities, held up Whitewater's Amnesty International insert and said, "This is what helped free me".

Now, the National Institute of Clinical Excellence (NICE), the body which approves drugs for use in the UK, has performed a volte face over making available drugs to prevent wet-macular degeneration. And it's in no small part due to the responses to a campaign-led fundraiser Whitewater produced for RNIB a few months back.

RNIB's head of campaigns, Steve Winyard, said "NICE has given thousands of people the best Christmas present they could wish for - hope that their sight might be saved."

Marie Sauve-Rodd, RNIB's Head of Fundraising, added in an email to Whitewater, "We are thrilled at the news, and just want to acknowledge that you and your team had a part in that! Many things contributed to the decision of course, but certainly the volume of response from the 'public' got their attention. Well done, and once again, our thanks and appreciation".

Now that's a result!

Nick Couldry


No Win, No Fee

stevea.jpg

Whitewater has today announced the launch of a revolutionary new initiative, which we believe will have a big impact on the charity direct marketing sector. Called "No Win, No Fee", Whitewater will undertake one donor acquisition campaign for each of our clients, plus ten new clients... and only accept our fees if the charity wishes to use the campaign again, presumably because the results were good.

Click here for more details:

Email Steve Andrews on steve@whitewater.biz to apply.

Steve Andrews

December 13, 2007

Goodbye Kentish Town, Hello Shoreditch

meghan.jpg

Back in January 2004, I hopped off the underground at Kentish Town for the first time, pulled out my A-Z to locate Fortess Road, started trundling up the hill and thought 'Where on earth am I?'. I found the alley way, went up the metal staircase and entered Whitewater HQ for my interview. Once inside, I had to smile. Sitting on that sofa in reception, I could feel the buzz going on in the office behind. I felt strangely at ease. And for four years, I've been really happy in Kentish Town. So here is my fond farewell...

On the surface, Kentish Town does not appear to contain much, but scratch a little deeper and you uncover all sorts of gems. My lunch breaks have been spent exploring the vast array of little shops the high street has to offer and I can guarantee you that anything you may need is available. When not doing that, I'd often power-walk up to the Heath for a gasp of fresh air, usually dragging an unwilling colleague along with me. And Oh! the excitement when the Sainsbury's Local opened, and I cannot even begin to count the evenings and money spent in the Junction Tavern!

As our staff base has slowly grown over the years, it has sometimes felt like this 'comfortable office' has literally been held together by sticky tape and blu-tac. I remember the sweltering summers pre-aircon installation, and sometimes the sweltering winters due to there being no thermostat for our radiators. The number of times I have had to deal with the bad plumbing because the outlay of the pipes were 'badly designed' or get the screwdriver out to sort out the pressure on the boiler... and just the general mayhem of things falling apart on a daily basis.

But still, the heart of WW has remained intact, because our base-camp has been so strong. I never thought the day would come where I would have to say goodbye. As I pack my desk up and look around me, I feel nostalgic, and a bit emotional. Perhaps I realise that I may never again have a reason to venture to Kentish Town. But one thing is for sure, if I do, I know exactly where to find everything I'll ever need. I hope Shoreditch will be just as rewarding.

Goodbye Kentish Town!

Meghan McRae

December 06, 2007

Silver DMA award for RSPCA

juliet.jpg

We are really proud to announce that Home for Life, a legacy product we developed for the RSPCA along with MC&C, won Silver in the Fundraising category of this year’s DMA Awards on Tuesday night. And because there was no Gold awarded in this category, we actually came 1st. To our knowledge, it’s the first time an award has been won at the DMA Awards for Legacy Fundraising. A huge well done to everyone who worked on this launch at Whitewater, MC&C and the RSPCA.

Juliet Fennemore