In 1982, Terrence Higgins passed away. Through the will of his friends, dedicated to his memory, the Terrence Higgins Trust was born. Fast forward 25 years to the charity’s silver anniversary year, 2007, and this spirit of remembrance has been reignited, through an exciting initiative conceived and developed by Whitewater and Our Lasting Tribute.

On behalf of THT, we have created a significant and touching tribute to all 17,000 people who have died with AIDS in the UK. The memorial exists online at www.remember17000.org

Those who have lost a friend or loved one to AIDS are invited to create a digital red ribbon in their memory, leave a message and post a photo. The site went live a few days ago, and is soon to be promoted to the charity’s warm donor base, via Direct Mail. Whitewater has also created an email and promotional postcards, which will be distributed to key audiences.

We are hopeful that the email in particular will have a quick viral impact and fuel word of mouth so that the url is shared among peers of those who have died from the disease. The web site allows an individual to be remembered by as many people as wish to. They can each create a ribbon and leave their own personal memory.

Please forward the link to anyone you know who may like to remember someone special.

Michelle Taylor