We're really proud to announce that Home for Life, a legacy product that we developed with the RSPCA, is one of just two nominees in the Fundraising category of this year's DMA Awards.

The DRTV ad that we developed and blogged on recently has been an integral part of Home for Life's success, along with inserts and press ads, all placed by media agency MC&C.

Home for Life offers pet-owners a genuine benefit; giving them the assurance that, should they pass away, the RSPCA will do its best to find a suitable new home for their bereaved pet. It's the embodiment of a progressive legacy strategy with the supporter at its core, and we're really happy to see this approach not only working so well, but also being recognised by the prestigious DMA Awards.

The awards are on 4th December. Cross those fingers now...

Richard Halliday