Have you ever been confused by data suppression reports when all you really want to know is how many records you have left to mail? Read on…

One of Whitewater's sister companies, Push Button, has created a new package specially for you - they call it CSS (Charity Suppression Service). CSS includes all the current licensed stop files (Mortascreen, NCoA, USS (Universal Suppression Service), disConnect/reConnect, Purity) as permanent match suppressions, and The Bereavement Register and GAS as temporary matches (permanent matches for these two would be charged at an extra cost). Both NCoA and reConnect can be used for tracking.

Temporary matches are usually run on cold lists. Permanent matches would be run to flag records as deceased/gone away etc on a database, so that the same record won't be selected again for future mailings.

Using CSS will save you money - you'll pay a reduced charge per match. Push Button are also offering a free Health Check service on house or donor file, so our clients will be able to see the potential benefits of their service at no initial cost.

The disadvantage? Your report will only show the total number of supressions, not a detailed breakdown per stop file. But that's why you'll pay less!

Now I know data suppression isn't everyone's idea of good conversation... but if you want to talk about this more, you know where to find me.

Hannah White