The internet was supposed to make things easier and quicker - yet I still never have time to keep up-to-date on everything that's important to me. As someone who juggles their time between work, a small child, managing a kitchen extension and keeping up with friends and family, iGoogle has been a bit of a discovery for me.

For those who haven't tried it yet, iGoogle offers a personalised homepage, giving at-a-glance access to key information on the web. On my homepage I've added feeds from most of the websites I used to regularly access - so from one page, I can now keep an eye on news headlines, charity sector updates, my clients’ website traffic (and how they are being perceived across the web), my Hotmail account, my Facebook profile and several essential parent and kitchen related sites.

Has this changed the way I used the web? Yes. I would never have had time in a single day to check all these websites - now, just by visiting my homepage, I can.

Is that change of behaviour relevant to marketeers and charities trying to build their online relationship with donors - absolutely.

How does a charity take advantage of this change in behaviour and make sure they are on their donors and prospects homepages? By being clever with their web content and offering information feeds of relevant and interesting daily updates.

Lucy Morrell