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A breath-taking vision

stevea.jpg I thought I'd introduce you, today, to one of Britain's newest charities: SolarAid.

SolarAid will be officially launched in the UK in a few weeks time. Their dream is that the world's poor will have universal access to clean, renewable power.

SolarAid aim to bring solar lanterns to a million households by 2012 as the first step to creating an extraordinary new charity, raising and spending £40million per year by that year.

I've had the privilege of advising the SolarAid team on their individual donor strategy. We're creating a charity that is focused on the world's two greatest challenges: poverty and climate change. And we're creating a charity that will give donors what they want... and will reap the rewards for it.

You heard it here first! I expect SolarAid to be one of the great charities of the 21st Century.

Steve Andrews