Way back in January Paula asked me to put together a team to examine our internal processes. I admit it, putting concrete and well-documented processes in place isn't exciting, but I think everyone understands that they're essential for ensuring the quality of a job, from briefing to production. And they make everyone's life easier: easier to understand where we are in a job, easier to show new staff members and clients how we work, and easier to make sure that everything that comes out of Whitewater is produced to the highest possible standard.

So after months of consultation, discussion and revision, we were ready to deliver a half-day training session to the whole agency to talk them through our new 'bible' - the Whitewater process document.

In fact, most of the processes didn't change that much, but it's useful to have it all written down in one place. And it's flexible, so we can adapt it for individual clients if need be.

We all know that processes aren't always the most interesting subject. But like the old Chinese curse*, sometimes 'interesting' is the last thing you want - particularly when you're referring to the progression of a client job. In that case, we want 'predictable', 'routine' - even 'uneventful'. Our new processes will help us save the 'interesting' for the creative, the strategy and the results.

* "May you live in interesting times."

Marcella McGing