The MS Society has announced the appointment of two key strategic partners who will enable the charity to execute a radical five year investment plan.

Spencer du Bois have been appointed to build the MS Society's brand awareness and salience by developing the brand position and identity.

Whitewater have been appointed to drive dramatic growth in individual donor income.

Sherine Krause, Director of Fundraising and Marketing at the MS Society, has issued the following statement:

"The MS Society is at an exciting stage of its development, with the appointment of a new directorate and an immediate commitment to increasing expenditure towards finding a cure for MS and symptom relief research for MS sufferers.

"The MS Society has appointed these agencies to support the needs of people with MS and to raise awareness of the charity's work.

"Whitewater and Spencer du Bois share an unrivalled expertise in producing results driven fundraising and building sustainable awareness campaigns for charity clients.

"We have set ourselves some ambitious plans for raising awareness of MS and the MS Society's work. We are dedicated to alleviating the symptoms of MS for the 85,000 people in the UK affected by this devastating condition."

Max du Bois, Executive Director of Spencer du Bois, said, "Having designed the logo some six years ago we are thrilled at the chance of working with the MS Society to help them build an effective brand and drive the organisation forward."

Steve Andrews, Managing Director of Whitewater, said, "This pitch meant an awful lot to the Whitewater team. The cause and the vision of the MS Society team were an inspiration to us. We feel honoured to be given this enormous opportunity."