Medical relief charity Médecins sans Frontières have appointed charity direct marketing specialist, Whitewater, to handle the creative execution of an ambitious recruitment drive with a budget of £1.4m.

Médecins sans Frontières needed new creative input to develop powerful campaigns that are true to MSF's mission, values and spirit.

MSF Head of Fundraising James Kliffen commented:

"The generation of 'baby boomers' are increasingly important to charities like Médecins sans Frontières. Whitewater's understanding of this audience and of the work MSF volunteers do will prove invaluable in our drive to recruit new people to support us."

Whitewater MD Steve Andrews added:

"Médecins sans Frontières are a fantastic organisation and I know I speak for everyone at Whitewater when I say that we are proud to be working for them."

Whitewater will be producing media inserts, cold mail, doordrops, press advertisements and online creative executions.