Homelessness charity, Emmaus UK, have appointed charity direct marketing specialist, Whitewater, to drive rapid growth in their direct marketing programme.

Kieran Kettleton has issued the following statement:

"We're very happy to announce Whitewater as our new direct marketing agency.

"Having undergone a thorough pitch process, at the end of which we were able to shortlist two very impressive candidates, we decided to go ahead with Whitewater, an agency well known for achieving excellent results for a range of clients in the not-for-profit sector; and well respected in the sector not only for its creativity and innovative approach, but also for its outstanding strength with regards to strategic planning and high-quality account management.

"Emmaus UK is currently at a particularly exciting time, embarking on a new phase of growth with the aim of opening seven new Emmaus Communities by 2010, bringing the total to 20. Our direct marketing programme is integral to this growth strategy, and we're confident that Whitewater is the right agency to help us deliver our ambitious objectives."

Steve Andrews, Whitewater's Managing Director, said, "Emmaus have a powerful model to help homeless people rebuild their confidence, self-esteem and skills. Donors will love it. We're delighted to be given this chance to play our part in taking the Emmaus message to a wider audience."