Steve Bridger, in a one-liner in his post about 'Buzz Marketing Directors', awakened me to the concept of generosity in blogging and linked me over to this post. Maintaining a blog clearly requires a certain generosity with time and energy - both commodities in short supply.

But as Steve Rubel points out, it's the bloggers who are generous not only with their time but with their expertise, their links, their thoughts, insights and experiences, who are the ones whose sites become resources we value.

Seth Godin is a prime example. If you're interested in viral marketing, and the generation of inspiring ideas, you'll be familiar with his work but you might not know how much he's doing to promote the use of web 2.0 technology by and for non-profits. He's released a free download for non-profits, 'a one-page cheat sheet with six cool (free) things you can do before the end of the day.' It might all be stuff you know already: if so, be generous and pass it to someone who doesn't.

Anna Crofton