The Zoological Society of London (ZSL) have appointed charity direct marketing specialists Whitewater to support the development and implementation of their individual donor fundraising strategies.

The brief focuses on two areas:

1. The development and implementation of a legacy marketing strategy for both the London Zoo and Whipsnade sites.

2. The launch of the Zoological Society of London's first supporter appeal: to raise &500,000 for Gorilla Kingdom - the new exhibition will transform the centre of London Zoo, offering a unique view of Gorillas and other forest animals, whilst demonstrating ZSL's associated conservation work, and is due to open at Easter 2007.

Teague Flannery, Development Executive of ZSL said, "This an exciting time for the Society. We know that there is huge potential for ZSL to increase income from individual donors and legators and we look forward to raising awareness of the charity’s need for voluntary income. Whitewater's track record and initial ideas convinced us that they are the right agency to help us on this journey."

Steve Andrews, Whitewater's Managing Director, said, "ZSL are an internationally respected brand with wonderful donor propositions. We feel privileged to have been given this brief."