'The most essential gift for any good writer is a built-in, shock proof sh*t detector.'

So wrote Ernest Hemingway.

Keep calm. I know Hemingway's macho attitudes are like a hair on the tongue to most fundraisers. But if the man cared about anything, he cared passionately about the craft of writing. And this quote has a decided point.

Originally published in Professional Fundraising magazine: to read this ad in full download the pdf.