What's your name? It's Brad. You know that.

Oh yes. And what do you do here? I'm Whitewater's New Media and IT Manager

When did you join Whitewater? You know, it's been so long I hardly remember. Sometime in the late 1990s.

We can tell by your accent, you're not from around here. How have you ended up working in Kentish Town? I was born and raised in Canada. Not much of interest happened (if you don't count the snowmobile incident) until the mid 80s.

The same is true for so many of us. Carry on. Then I went to university, where I studied English Lit, Art History and Film at Carleton in Ottawa, but then I dropped out and went to art school. Graduated with honours from the New Media dept from Ontario College of Art and Design. I really didn't want to leave so I worked there for a while as video studio technician, and also worked at a post-production house specialising in DRTV.

"Catch it!" The handy cat litter tray sifted out the turds automagically. "Call 0800 CAT CHIT!"

After a whirlwind romance, I moved to London, got married, and got hired at my wife's father's company. I've been here ever since. The past few years have seen the desktop video revolution and major changes in the market for web design. So now I've come full circle and spend most of my creative time making charity DRTV, which is a lot more fun than the web.

So all those years of education weren't a complete waste, after all. What's the best thing you've done at Whitewater? The most fun was working on an ad for Centrepoint. We shot it, edited it, did the soundtrack. It was fun. Shooting was probably the best part. Editing it with Steve Tse was fun too. Oh, we laughed.

What's your philosophy with DRTV? Make 'em cry. Obviously, making 'em laugh is more personally rewarding, but the response rate isn't as good.

Thanks Brad! We've just spilled a cup of coffee in our keyboard - can we have another one? Grrrrrrr.