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August 31, 2006

Meet the Authenti-seekers

Hello! This is my first contribution to Whitewater’s regular ads. I’m the new kid on the block; a Strategic Planner who has decided to call time on work for commercial brands and focus on something a little more meaningful: direct marketing for charities.

I thought I’d kick off by talking about an exciting new trend in consumer attitudes that I’ve seen impact the commercial sector and which is equally significant for us: the desire for AUTHENTICITY.

Originally published in Professional Fundraising magazine: to read this ad in full download the pdf.

August 17, 2006

Walking for Miriam

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You may have read about my friend Miriam elsewhere on the internet, but I’d like to tell you about her, and how my colleagues helped me honour her memory.

I first met Miriam about 10 years ago when we worked together at Quarto Publishing. I was taken with her immediately. She was so friendly and full of love for everyone – and in return, everyone loved her. The thing I remember most about Mim is her voice and inimitable laugh – when you heard it you couldn’t help but smile and feel a warm glow inside.

Miriam was only 32 when she was killed in the July 7th bombings that hit London last year. I was – I am - heartbroken. We’d actually been out of touch since I left Quarto; these things happen, and you think, “there’ll always be time to catch up”. But we’d see each other occasionally through mutual friends – and when we did, it was as if no time had passed.

A couple of months after her death Steve A suggested that Whitewater could do something to raise money for the Miriam Hyman Memorial Fund. The Fund was set up by Mim’s family with sight-saving charity ORBIS, who, coincidentally are one of our clients.

It was a great idea, but I was having real difficulty thinking of something we could do that would be worthy of Miriam’s memory.

And then it struck me: I had read that Mim had hiked up Mt. Snowdon with her friend Keren, and that she loved going for walks on Hampstead Heath. So why not a sponsored walk? It was the perfect idea.

So that’s what we did. On the 23rd June 2006, we walked 16 miles around the Chiltern Hills to raise money for Mim’s Fund.

Walking for Mim

And what a perfect day it was. We started from Berkhamsted Station and went along the Grand Union Canal Path. Rested at Cow Roast Lock before moving on to meet the Chiltern Way. We followed the route to Grim’s Ditch, then through Drayton Wood and Beechwood Farm, before stopping at the White Lion in Buckland Common for a spot of lunch and first aid for blisters!

Walking for Mim

Then on for the second part of the walk... keeping on the Chiltern Way down to Durham Farm, through endless woods and fields (very picturesque), past Hampden House and Barne’s Grove before ending the walk at Steve and Claire’s house, nestled in the woods.

Foot first aid

To end the day, a great party was laid on with delicious food from Marie Clare and funky sounds from Simon C and his band, Soul Jam, and guest vocalist Esther, Miriam’s sister. Despite tired feet and weary bodies we danced until late in the evening. Even I danced! - and I NEVER dance!! But I was dancing for Mim. And I was dancing because I was so happy and proud of what we have achieved. We hoped to raise £7,000. It was an ambitious target, but to pass it and go past £9,500 is just amazing. This event has been very close to my heart and I’m touched by the passion and commitment people have shown throughout.

The Finish

There are so many people to thank... Steve and Claire for their hospitality, the Walk Committee (Nicky T, Clare H, Steve A, Nick C and Simon C), Marie-Clare and her helpers for feeding us all, Simon C (who, after setting the pace for the whole 16 miles, found reserves of energy to perform a stonking set with his band Soul Jam), all my brilliant colleagues, Mavis, John and Esther Hyman for their continued support throughout, and everyone who sponsored us! Thank you one and all. It’s been a privilege and an experience I will never forget.

I’m sure that somewhere, dear Mim is smiling on us with a twinkle in her eye.

Steve Tse

August 08, 2006

Celia Cole

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Hello Celia! What's your job title and what does it entail? My title is Senior Production Manager and I'm responsible for writing print specifications based on very clear and accurate briefs supplied by the creative team (!), providing production estimates, checking artwork, sending artwork to relevant suppliers, checking proofs and seeing the job through to the personalisation/enclosing/mailing or delivery stage in time and on budget...

That sounds serious. When did you start working at Whitewater? Haven't we seen you here before? The first time was April 2004, when I was covering Heather's maternity leave. This time I've started April 2007. I'm very happy to be back.

We're happy you're back too! What have you done aside from these bouts of Whitewater? My first job was a junior reporter for a news agency, then I went to ActionAid and did various jobs within the charity. The last role I had there was printing a lot of ActionAid's materials on a single colour press. After that I was at Burnett Associates for a long time, then Burnett Works, then Whitewater, then off to Cascaid Marketing and then back here.

It sounds exhausting, frankly. What's your motto or philosophy on life?
Do as you would be done by.

How do you spend your time when you're not working? Have you got any other skills we don't know about? Why does my mind always go blank when I'm asked questions like this? My guilty secret is watching The Biography Channel and True Movies, but I'm sure I must do more than this when I'm not at work? Mmm... maybe not. I'm very good at opening jars when the lids are stuck.

At last, someone who can get into the Marmite! Thanks Celia!

August 07, 2006

Dawn Howarth


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Hi Dawn, how did you end up at Whitewater, of all places? Started out as a Marketing Assistant at web-publishers Hemscott. Whilst there I worked with their marketing agency (Ingrams) and quickly realised that I actually much preferred the kind of thing they did. Fortunately for me they ended up offering me a job (hooray!).

I stayed with Ingrams (now called Gasoline) for five and half years and in that time picked up a lot of experience with not for profit and commercial sectors, working with clients like Yell.com, Visit London, MSN and B&CE.

Like many people I got to a point where I fancied another challenge and in particular wanted to work with organisations that make a genuinely positive contribution to the world. As soon as I heard about Whitewater and the kind of companies they work with I knew I had found what I was looking for. God, that sounds a bit creepy.

Not at all. It can be hard to express worthy sentiments in a non-creepy sounding way, but everyone here is familiar with that dilemma. What's your philosophy on life? Hmm. I don’t really have a philosophy. I do try to keep a positive outlook, look for the best in people and (cliché alert) enjoy life. As a teenager my Dad was always telling me to do something constructive with my time. Well, I’m happy to report that that box is nicely ticked although I still struggle with keeping my room tidy.

Dads eh? Where would we be without them. What do you do when you're not at Whitewater? I try to go to the gym twice a week and have done a couple of the Nike London Runs. I love walking in the Suffolk countryside where my parents still live and up in the Lake District. I also recently bought a house with my boyfriend so now enjoy cooking meals for our friends and having a nice potter round the garden (hey, I turned 31 recently, it's allowed!). When I'm feeling totally wild I might even go to the cinema. Or when I'm feeling especially kind I join my boyfriend in watching his football team lose.

That's noble of you. Are you bribable? As a girl of sound moral fibre I'm pretty unbribable. Although give me a brown paper envelope stuffed with Cath Kidston vouchers and we can talk.

Hah! That's all it takes for integrity to crumble, some of those lovely gymkhana-rosette gift vouchers. (Just joking, we crumble for far less, like a Bourbon biscuit). Thanks Dawn!

We miss Dawn - she is currently on maternity leave.

August 06, 2006

Elana King

August 05, 2006

Elly Moore

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Oi! Who are you? I’m Elly, Senior Account Manager..

Don’t I recognise you? Maybe, I’m back at Whitewater for the second time.

Good Lord, how did you manage to tear yourself away? And (more importantly) why? Well, I joined Whitewater on a 3 month freelance basis, and ended up staying for over a year. Good though it was, it couldn’t quash the wander-lust and so I went on an extended ramble, round the worId for a year. When I came back I worked at another Agency. Boy was that horrid! I quickly remembered why I had left financial services the first time. As soon as I could I came running back to the cheery folks at Whitewater and charity Clients.

So, what’s it like being back? Well, much is still the same, but there’s lots of new stuff too... Some of the same old faces, but a good bunch of new friends as well.

Hmmm. Travelling. Broadens the mind... What did you learn? Oh loads.
* You can fit more people than you’d think on a moped.
* There really is an Irish bar everywhere!
* Jumping out of a plane is the best way to cure a hangover.
* There is really no limit to what you can make from a coconut shell.
I could go on...

Please don’t. Any last words of wisdom? Get stuck in.

August 04, 2006

Francesca Boardman

fran.jpg It’s been almost a year since you joined us. What have you been doing? To quote my Creative Director, I’ve been ‘making stuff’. Mostly I’ve been writing about poorly children, donkeys and horses, multiple sclerosis, water and sanitation, solar power, Africa, the Middle East, lifeboats, dogs, cats and the kitchen sink.

Goodness. Did you know what you were in for? Well I worked at Bluefrog for a few years on all sorts of charities, so yes. And before that, I was an Account Director.

So you came over to the dark side. Most definitely. This way I get to have tantrums, grow dreadlocks and wear purple. I always forget to though.

Phew! What else do you want to tell us? Nothing that can’t wait for a good chat over a decent bottle of NZ chardonnay. Yum.

We’ll hold you to that. Please do.

We miss Fran - she is currently on maternity leave.

August 03, 2006

Harriet Elsom

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I'm an Account Director here at Whitewater, it’s my first foray into the world of charities. So far I'm loving it – it's a real education and I was working on cars in Australia before this, which you could say was a world away..in fact I've worked on everything from coffee to pet food and vodka so WaterAid and NSPCC feel like a step in the right direction..

When I'm not here – I'm crafty, I like Art Galleries and vintage markets and I make things that no-one can wear but make me happy..

Having spent the last four years abroad I'm really happy to be home and love being in London so you'll mostly find me reacquainting myself with various pubs and restaurants.

August 02, 2006

Hayley Canning

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What's your job here, Hayley? I'm an Account Executive.

How long have you been here? I joined in September 2008, and it's really flying by!

Tell us, what events have led you here? After graduating from university in May, I was determined to get my dream job, which lead me to Whitewater, where I now work on the RSPCA account. The danger with entering this industry is that I have become oddly obsessed with RSPCA and get incredibly excited every time I see a mail pack or DRTV ad that I helped to produce.

Well done on securing your dream job! Thanks! I'm pretty pleased...

What's your motto or philosophy on life? If you want something bad enough, you will achieve it.

Your best incentive? A nice smile, although money doesn't hurt!

Thanks Hayley! Now back to work, we're sure there are kittens needing your help.

August 01, 2006

Heather Collins

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Heather! Welcome to the Whitewater website profiles bit! What you do here at sunny Whitewater? I'm Head of Production, and well you know it.

You've been here a while now - just how long has it been? Over six years – and it feels like it too.

Tell us a bit about your history - the events that have led you to be here, answering dull questions about yourself for the WW website. My background is in book production but about 9 years ago I went to work for the largest direct mail book seller in the country and whilst there moved across to the fascinating ever-challenging world of direct mail production where no two jobs are the same.

Your best Whitewater moment? The recent arrival of widescreen TV and air con in the main meeting room, in time for the World Cup

Your philosophy? Anything is possible - at a price.

Your best incentive? I'll do anything for a Creme Egg.

Ooh, us too. Do you have any additional skills? I'm told I do a mean impression of Ethel "There's NO business like SHOW business" Merman - but don't ask me to do it sober.

We can see it. we can see it so clearly it's frightening us. Get lost, I'm busy.