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Michelle Taylor

michelle.jpg

Position please? I sit next to Mark Cook because we're both Planners. He has a poster featuring 37 species of squid by his desk which troubles me slightly.

How long enjoyed this position? Only since summer '06, but it feels like much, much longer.

Tell us a bit about your history - the events that have led you to be here: Like Madonna, I reinvented myself a few times in the early years – politics graduate, professional actress, press officer for the Taiwanese government, fluffy PR exec – before a happy landing in marketing. I've worked in a number of commercial sectors, with a lot of time spent on cars, chocolate, booze, washing powder and dog food! All had their merits and taught me a great deal about brands, communications and how to convince people to part with their money. But they're not really doing the world much good, let's face it. Fortunately, I had also picked up a little bit of charity experience along the way (WWF, Great Ormond Street Hospital), so when Whitewater decided they had space for another Planner, I threw myself at them! Apparently, they liked it.

Working at Whitewater is a string of precious moments. But, pick a favourite? Dancing my socks off to Simon Cromey's band at the party after our 16 mile sponsored walk.

Your socks were surely rocking. Share your philosophy: Trust your instincts

We want to bribe you - are you susceptible? To Ewan McGregor, yes.

What do you do when you're not looking at Cookie's squids? I've done a little bit of travel writing 'on the side' - a creative outlet that fits really well with my exploring bug.
And I can do a back flip.

Now that's what I call an additional skill. Thanks Michelle!