When was the last time you visited a churchyard grave to pay your respects to someone you have lost? I never have. And the evidence suggests that this will be true for most of the readers of Professional Fundraising.

It’s not because we haven’t experienced bereavement in our lives or that we don’t care about the people we have lost. It’s just that church graveyards are not very relevant any more. Only 18% of Brits are part of an organised religion. And over 80% of us are cremated anyway.

Originally published in Professional Fundraising magazine: to read this ad in full download the pdf.