“We’ve got no money, so we’ve got to think,” said Ernest Rutherford, then Director of the Cavendish Laboratory at Cambridge University, when in the 1920s the UK’s industrial research community faced the prospect of swingeing budget cuts.

It’s the same for us fundraisers when faced with the Royal Mail’s decision to impose Pricing in Proportion (size-based pricing). Charities just won’t be able to justify spending the extra money – 14p per pack more, for each fundraising appeal bigger than 240mm x 165mm x 5mm.

Originally published in Professional Fundraising magazine: to read this ad in full download the pdf.