Pensions and Wills. Two of the dullest words you could ever use to kick off an ad. In fact, we’ve probably lost half of you already.

But for those of you still with us, your patience may be rewarded. Call this idea a gift from the team at Whitewater Towers. If you can make it better and then make a fortune out of it, that would be excellent.

Originally published in Professional Fundraising magazine: to read this ad in full download the pdf.