Will 2005 go down as one of the worst years in living memory for humanitarian disasters? The Boxing Day Tsunami, the ongoing genocide in Darfur, famine in Niger; Hurricane Katrina in the US and, most recently, the earthquake in Asia.

From a fundraising perspective, if ever there was a year to test that old chestnut, donor fatigue, this was it. And if ever there was evidence that donor fatigue lives only in the minds of cynical journalists and lazy fundraisers, then, once again, this was it.

Originally published in Professional Fundraising magazine: to read this ad in full download the pdf.