It’s a story about a woman called Rebiya Kadeer, a mother who spoke out about the needs of people in her local province of Xinjiang, China. The Chinese Government gave her eight years in prison for her trouble.

We produced a direct mail pack and insert which gave prospective members the opportunity to send postcards to her prison guards. We decided that the best way to demonstrate what Amnesty is all about was to engage people in a real campaign, for a real, specific person.

Originally published in Professional Fundraising magazine: to read this ad in full download the pdf.