In praise of Jim the postman
Dear Neighbour,
You may not know me but I’ve been visiting your house every day, through rain, sleet and shine, for
the last two years.
But don’t worry, I’m just your postman.
Today, instead of just delivering your letters, I am writing to you myself...
I love those words. They’re the opening paragraphs of one of the first pieces of direct marketing that Whitewater ever did. I love them because it’s such compelling copy. And I love them because that pack launched Whitewater as a direct marketing agency.
Originally published in Professional Fundraising magazine: to read this ad in full download the pdf.
